Localising features helped Snapchat reach 100 million users in India – The Hindu

In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s the India milestone, and how the company achieved it. Snapchat, the camera-based social network, hit the 100-million-users milestone in India a few weeks ago. Snap Inc’s Co-Founder and CEO Evan Spiegel announced at the virtual Snap for India 2021 event that the app also attained 70% growth in net new advertisers in 2020, helped by diversification in monetisation streams for content creators on the app.In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s India milestone, and how the company achieved it.The transcript has been edited for brevity.(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)How has engagement on Snapchat increased in India? What has helped the growth?We started operations in India in 2019. And for the last seven quarters we have registered over 100% growth in daily active users. We have also noticed a 150% year-on-year growth in engagement on the platform. We have also seen growth in terms of the total time spent watching…
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