Lush to deactivate Instagram, Facebook, TikTok and Snapchat accounts | The Independent

Lush is set to boycott Instagram, Facebook, TikTok and Snapchat in a bid to raise awareness of the “serious effects of social media” on consumers’ mental health.In an announcement on Monday, 22 November, the cosmetics retailer said it will deactivate its accounts on 26 November and remain offline “until the platforms take action to provide a safer environment for users”.The move comes after The Wall Street Journal’s (WSJ) “Facebook Files”, published in September, suggested that Instagram’s parent company, Facebook, knew Instagram was a “toxic” place for many young people.According to internal slides obtained by WSJ, 32 per cent of teenage girls surveyed by the platform said that when they felt bad about their bodies, Instagram made them feel worse.Lush’s new policy will be rolled out in all 48 countries where it operates, but it will continue to use its Twitter and YouTube accounts.“In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now,” the brand said in its announcement.“Lush is taking matters into its own hands and addressing the issues now, not waiting around until others believe in the problem before changing its…
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