'Peloton is the new Crock Pot': Twitter users compare Sex and the City death to This is Us | PR Week

Peloton responds after a major character died after riding one of its bikes on the HBO show. by Diana Bradley / Added 18 hours ago Social media users are comparing Peloton to Crock-Pot for killing off a beloved TV character. (Photo credit: Getty Images). NEW YORK: One unexpected brand is trending following the premiere of Sex and the City’s reboot on Thursday: Peloton. Spoiler: During the first episode, character John James “Mr. Big” Preston dies of a heart attack after riding on a Peloton bike. The death of one of the show’s recurring characters wasn’t only a shock to fans – Peloton also had no idea Mr. Big would bite the dust after using one of its products, BuzzFeed reported. Though the company did know the bike would be featured in the episode.Following the episode, Peloton’s stock declined 11% in Thursday’s session alone. Dr. Suzanne Steinbaum, a preventative cardiologist and member of Peloton’s health and wellness advisory council, said in a statement to the Los Angeles Times that the character didn’t die due to the bike.“Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a…
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