How Bumble Is Changing The Way Women Date

Think back to a time when dating was restrained by a set of old-fashioned guidelines. Who can approach who? Who makes the first move? Historically, this has been a man’s job. Bumble, however, has completely rethought the whole process. On Bumble, it is the women who are required to “go first”. In a recent study conducted by Meg Young, a lot was said about the effects of this new way of dating – some positive, some negative. So, let’s see what results came back. What are the positives? In a recent study conducted by Meg Young, it was found that many women who used Bumble saw the app as a safe space for them to meet people while challenging gendered expectations. She claims it is possible that women weren’t comfortable with the idea of approaching men on other dating sites/websites precisely because of these old-fashioned gender dynamics. So, Bumble gives women the chance to tackle this discomfort and reject the stigma. Interestingly, participants also claimed that the men they “met” were generally a lot nicer and, importantly, less sexually aggressive and forward compared to other sites. What could go wrong? Of course, tackling these societal expectations is a great thing,…
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