Has globalisation of technology trivialised conversations? – News | Khaleej Times

Social media’s primary purpose was to facilitate effortless communication across borders and time zones By Gopika Nair Published: Sun 26 Dec 2021, 10:18 PM In early 2021, the tech space was buzzing with the kind of excitement that is only reserved for something new, something shiny and something that promises to be truly revolutionary. That was Clubhouse — the social media app that positions itself as a “new type of social network based on voice”. While images and videos reign supreme on Instagram and TikTok, Clubhouse’s goal was to foster stronger connections among people by means of audio. And the premise worked. Soon after its launch, Clubhouse exploded in popularity, become the fastest-growing social media app in history. Now that we’re in the homestretch of 2021, Clubhouse has been relegated to a “pandemic fad”. The app is still trudging along, but most of its users have abandoned it. In the months that followed Clubhouse’s dramatic rise to popularity, its monthly downloads fell from 9 million in February to 920,000 in November. Part of the reason is that the app is facing stiff competition from major tech players, such as Twitter and Facebook. Twitter launched Spaces, while Facebook introduced a short-form…
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