Snap suing to trademark the word “spectacles” for its smart glasses – The Verge

Snap is suing the US Patent and Trademark Office (USPTO) for rejecting its application to trademark the word “spectacles” for its digital eyewear camera device. But the USPTO has maintained that “spectacles” is a generic term for smart glasses and that Snap’s version “has not acquired distinctiveness,” as required for a trademark. In its complaint filed Wednesday in US District Court in California, Snap claims that the Spectacles name “evokes an incongruity between an 18th century term for corrective eyewear and Snap’s high-tech 21st century smart glasses. SPECTACLES also is suggestive of the camera’s purpose, to capture and share unusual, notable, or entertaining scenes (i.e., “spectacles”) and while also encouraging users to make ‘spectacles’ of themselves.” Snap first introduced its camera-equipped Spectacles in 2016 (“a wearable digital video camera housed in a pair of fashionable sunglasses,” according to its complaint), which can take photos and videos while the user wears them and connects with the Snap smartphone app. Despite selling them both online and in pop-up vending machines around the world, the first iteration of Spectacles mostly flopped with consumers. In its 2017 third-quarter earnings report, Snap said it had lost nearly $40 million on some 300,000 unsold Spectacles. In…
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