LinkedIn Set to Rival Clubhouse with Audio Rooms – [Talking Influence]

Clubhouse may have had its moment during the height of lockdown, but with businesses setting goals to thrive in 2022, LinkedIn’s audio feature will give a voice to admirable, professional voices. Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early tests to create a unique audio experience connected to your professional identity,”. LinkedIn’s live audio offering, set to be available in Spring this year, will eventually include moderated panel-style discussions, roundtables, and fireside chats, with the formats left up to the event hosts to hold virtual events that will elevate their voice. Rivaling competitors The hype and exclusive appeal surrounding Clubhouse that reached its peak in the spring of 2021 encouraged the likes of Twitter, Facebook, and Spotify to launch rival platforms. LinkedIn, however, is targeting a more niche audience by engaging its community of entrepreneurs and business professionals.  At the end of last year, LinkedIn announced that it would be investing further in its creators, and the new audio feature will allow creators to not just engage and grow a loyal audience through a written post, but by…
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