Instagram rolls out a new profile banner to display users' upcoming live streams | TechCrunch

Instagram is introducing a new profile banner that will display a user’s upcoming livestreams, the company announced on Wednesday. Instagram head Adam Mosseri detailed the new feature in a video published to his social media profiles and noted that users can now display a badge on their profile to let others know that they have a livestream coming up. Once the banner is up, followers can subscribe to get reminded about the livestream. Users can create as many scheduled Lives as they’d like. If there’s more than one upcoming Live, they’ll be displayed as a side-scrolling list. Mosseri noted that in the past, users would notify their followers about upcoming Lives through a post or Story. With this new feature, Instagram is launching a dedicated way for users to notify others about scheduled Lives. The badge won’t only be visible to your followers, but also to anyone else who may come across your profile, which could attract more viewers. Instagram’s Live feature has become a key part of the app, especially for creators on the platform who use the tool as a way to directly engage with their followers. The company has been fine-tuning the feature to take on competitors like…
Read More