LinkedIn redefines 'professional' in new ad – Brand Equity

LinkedIn redefines ‘professional’LinkedIn has released a new campaign #IAmProfessional with the aim to redefine what the word professional means.As a part of the campaign, an ad was released featuring writer and public speaker Jezz Chung, designer and entrepreneur Jason Mayden, bestselling author and entrepreneur Fawn Weaver, financial professional Alexis K Fernandez, investor and advisor Mick Batyske, clinical operations manager Mekdes Kissi, and content and brand manager Ellie Middleton defining what professional means according to them. With the help of the campaign LinkedIn wants to send the message that people need to do what works for them.Sharing about the campaign on LinkedIn, Middleton said, “When I joined LinkedIn, I was worried about sharing too much. Worried it would come off “unprofessional”, or that no-one would care. But then I realised, I wasn’t sharing my true self. I posted about this outdated idea of professional a few months ago. And it went viral. Like, life-changing viral. Turns out, a lot of people agreed. And the fact is, I am professional. We’re professional just the way we are.”Mayden shared, “Professional is ever-changing. It’s ever-in-motion. It does not have a shape. It does not have limits. My style of professional leadership is different from…
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