Chick-fil-A Serves Up Most-Viewed QSR YouTube Ad Of 2021 02/08/2022 – MediaPost

by Steve Ellwanger , Yesterday Image above from Chick-fil-A’s “The Whoopsery.”Video ads for eight QSR chains—topped by Chick-fil-A—made up the list of the 10 most-viewed QSR spots on YouTube in 2021, according to digital ad-tech provider AcuityAds.With 71.3 million views, Chick-fil-A’s two-minute effort titled “The Whoopsery” was a Willy Wonka-style, animated fairy tale that launched in November in the walkup to Christmas.While helping adorn a Christmas tree, a young girl accidentally breaks an ornament that had belonged to her grandmother. She and a grieving friend are then transported to a magical place called The Whoopsery, where a wizard-like chef helps to restore the trinket.The only mention of Chick-fil-A is its name superimposed at the very end of the spot.advertisementadvertisement“Branding is about building positive memories and associations with the brand,” AcuityAds chief strategy officer Seraj Bharwani tells Marketing Daily. “I can’t think of a better way to accomplish this goal than to produce and deliver a memorable and heartwarming story creating positive affiliation with the Chick-fil-A brand.“Over the past decade, consumer attention and engagement with brand-created stories has consistently been better than the standard 30-second commercials touting weekly promotions,” Bharwani adds.Close behind Chick-fil-A was this 15-second spot (68.6 million views) promoting Burger…
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