The Rise And Fall Of Social Audio Will Continue To Impact The Entertainment Industry For … – Forbes

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images SOPA Images/LightRocket via Getty Images In 2020 and 2021, the world watched as users flocked in droves to growing social audio platforms like Clubhouse. In February 2021, Clubhouse reached a peak of nearly 10 million monthly downloads, with users clawing to join the invite-only social audio platform. Yet Clubhouse’s meteoric rise was accompanied by an equally eye-popping plummet. By April 2021, the app was downloaded only 900,000 times that month. Some experts have started to question whether the future of social audio is as bright as it seemed a year ago—or, whether, social audio is destined to be no more than a “supplementary feature” on a platform like  Discord or Twitter, rather than a dedicated, standalone platform.   The pandemic as a breeding ground for social audio growth.  How can we make sense of the rise and fall of social audio over the past year? By many accounts, the pandemic created a breeding ground for the growth of social audio. Clubhouse emerged at a time when consumers were increasingly screen-weary and looking for new and energizing entertainment platforms. “Zoom fatigue” had become pervasive and users were actively in search of a respite.…
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