'Euphoria' is the best thing that's happened to Tumblr since porn – Input Mag

Sometime in the last two months, I fell into a weekly ritual that feels more than a little anachronistic in the year 2022.It went a little something like this: Sunday night comes — ahem, Euphoria night — and I submit to the all-encompassing infatuation that effective art tends to ignite. At 9 p.m. ET, my head clears of any thoughts not relating to the lives playing out in the fictional East Highland and I am fully, 100 percent in there. When it’s over, there’s the obligatory scream/gush/blink-in-tearful-silence sesh with my friends who come over to watch every new episode. Then, when they leave, I turn to the internet.To Tumblr, of all places, a platform I previously hadn’t given more than a passing thought to since college. And clearly, I’m not alone. With the onset of Season 2, Tumblr logged an astounding 2939.53 percent increase in engagements with the “Euphoria” tag compared to the previous month, the company told me. Similar spikes were noted around tags like “Rue Bennett” and “Jules Vaughn,” the characters played by Zendaya and Hunter Schafer, respectively. People on Tumblr are talking about Euphoria. A lot.“This year, we have just seen absolutely crazy growth numbers” around Euphoria-related…
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