10 Years On, We Look Back At MARINA's Chaotic Tumblr Masterpiece 'Electra Heart' – Junkee

From tumblr to TikTok, MARINA’s ‘Electra Heart’ has curiously stood the test of time. Marina and the Diamonds’ 2012 ‘tumblr-core’ album Electra Heart is eliciting a new wave of fascination and popularity amongst TikTok users (mostly children too young to have properly experienced it the first time around). Album track ‘Teen Idle’ went Gold last month, a full ten years after its release — as did Electra Heart opener (and another non-single) ‘Bubblegum Bitch‘ back in March 2021 — and it’s all thanks to those trusty, tastemaking TikTok teens, reposting MARINA (as she’s now known) classics and falling in love with a ten-year-old album as though it was brand new. Which, to a teenager in 2022, it is. The record was the first truly radio-friendly offering from MARINA — working with the likes of Diplo, Benny Blanco, and disgraced producer Dr Luke, Electra Heart embraces jagged synths, overwhelming four-on-the-floor beats and some truly impressive topline work from the vocalist. Looking back, the album’s dance-pop sound has definitely dated — but the best songs still stand the test of time; ‘Radioactive’, ‘How To Be A Heartbreaker’, even ‘Teen Idle’ with its wide-eyed, earnest charm, are particular highlights. There is something about…
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