PHOTO: wachiwit B2B marketers often hold back from joining the latest hot trend on social media. They want to see if that new feature or platform receiving buzz is worth adding to their portfolio of tools. If you are among that cautious skeptical group of marketers, you should consider the buzz regarding Replay, the new record feature on the live audio chat app Clubhouse. It’s the the real deal. Clubhouse Replay offers B2B marketers an intriguing mix of benefits that can strengthen engagement of potential customers as they turn to social media and podcasts to learn about products and services. How Replay Makes Clubhouse More Convenient A Clubhouse room conveniently allows people to gather for a discussion; useful for people who are part of a strong networking community. Until now, Clubhouse app users only had the choice to join the conversation in real-time to hear and respond to the comments. Fleeting in nature, it’s also what makes live audio appealing, like a short video in TikTok. Enter Replay. Replay is a room option that allows moderators to record a public Clubhouse room. Moderators — the person or persons who host a room event — set up Replay when they log in and then…
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