Teens love Emma Chamberlain, according to biannual survey of American youth – Tubefilter

Every six months, the Taking Stock With Teens (TWST) survey provides an update on the taste, trends, culture, and consumption habits of teenage Americans. The 43rd edition of Piper Sandler‘s biannual report is now live, and its results reflect the current state of Gen Z. The sample for the 43rd TSWT reported included 7,100 individuals from 44 U.S. States. Piper Sandler (formerly known as Piper Jaffray) said that the average age of its respondents was 16.2 years old. The teens chose Emma Chamberlain (pictured above) as their #1 influencer, ahead of mainstream stars like Kanye West and Zendaya. The 20-year-old vlogger and entrepreneur hasn’t posted a new YouTube video in nearly four months, but her fans are still paying close attention to all of her posts. Chamberlain’s ability to maintain her cultural capital despite her YouTube hiatus suggests that the Google-owned platform isn’t the tastemaker it once was. But Chamberlain did get her start on YouTube, so maybe the kids just like her coffee that much.Subscribe for daily Tubefilter Top StoriesSubscribe It would be inaccurate to suggest that American teens no longer care about YouTube. In the latest TWST report, Netflix and YouTube are tied at the top of the “Daily Video Consumption” ranking, with…
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