Today in the Connected Economy: WhatsApp Looks to Attract More Users in India – PYMNTS.com

Today in the connected economy, WhatsApp is offering cash back rewards on peer-to-peer (P2P) payments in an effort to entice new customers in India. Plus, Charter Communications and Comcast team up to launch a new streaming service, and Klarna hopes to expand its buy now, pay later (BNPL) offering into Canada with help from Global-e. WhatsApp Launches Cash Back Rewards on Peer Payments in India Meta-owned messaging platform WhatsApp is hoping to attract more users in India to the app by offering cash back rewards for P2P payments. WhatsApp is also planning a cash back rewards pilot program with merchants, a move that will position WhatsApp to better compete with rivals such as Google. Indian regulators recently gave WhatsApp approval to more than double its payments offering to its 100 million users in India, which is the app’s largest customer base, with more than a half-billion users. Charter, Comcast Partner for Next-Gen Streaming Platform Charter Communications and Comcast have formed a 50-50 joint venture to launch a new streaming platform. The new platform will work on 4K streaming devices and smart TVs, and the venture will “offer app developers, streamers, retailers, operators and hardware manufacturers the opportunity to reach customers…
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