Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

This could be a very interesting new addition for advertisers on Snapchat. Today, as part of its NewFronts presentation, Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Is that ‘Mean Girls’ star Lindsay Lohan talking up Velveeta on Snap? I think it is. Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their ads. That could be a big deal. Celebrity endorsements have a much higher chance of going viral, and partnering with just the right person for your brand could explode your marketing efforts overnight. It won’t necessarily be an automatic win every time, and the celebrities will, of course, have the option not to accept any proposal. But again, the right celebrity, paired with the right message, could be big, and the option will undoubtedly attract a lot of interest. For context, Cameo generated $125 million in revenue last year, underlining the popularity of the format, while Snapchat is now up to 332 million daily active users, eclipsing Twitter, Reddit and…
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