Amid Elon Musk Takeover Effort, Twitter Pitches New Content Partnerships – The Hollywood Reporter

Twitter is in the middle of a moment of uncertainty. The company has a deal to sell itself to Tesla CEO Elon Musk, but while that deal is pending (it needs shareholder and regulatory approvals, etc.) it has to be business-as-usual for the social media firm. “It has been a quiet month at Twitter, so there is no better time for all of us to get together,” JP Maheu, head of global client solutions for Twitter, joked at the start of the company’s upfront presentation at New York’s South Street Seaport. The company took over an event space, creating interactive set pieces highlighting events like the Olympics, and topics like gaming and crypto. But the show had to go on. And so it is that the company announced a flurry of new content partnerships Wednesday, tied to the newfront presentation. A core piece of the pitch to advertisers will sound familiar to those tracking Musk’s interest in the company: Twitter has simply become the go-to public square. “The Twitter timeline is where highlights hit first. It’s the place people come to watch, debate and participate in the biggest moments across sports, news, gaming and entertainment every day,” said TJ Adeshola,…
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