Video agency launches virtual experience with Edinburgh Zoo and Vimeo collaboration | Bdaily

Member Article A Midlands production agency has joined forces with global video platform, Vimeo, to launch a new interactive tour experience in one of the first collaborations of its kind in the UK. Edinburgh Zoo, home of the Royal Zoological Society of Scotland (RZSS), has launched the interactive video developed by Colada Creative which allows virtual viewers a chance to choose which animals, enclosures and experiences to visit. Edinburgh Zoo, one of Europe’s leading centres of conservation, education and research, is home to more than 1,000 rare and endangered animals and welcomes in excess of 800,000 visitors each year. With the impact of the Covid-19 pandemic, the zoo looked into other ways to reach its supporters and share the stories of the animals on site. The interactive video feature allows users to tour, view and meet some of the animals and zookeepers at the 82-acre attraction, without having to be on site. Director at Telford-based Colada Creative, Jack Brodie said: “Video has become a useful tool for tourist attractions throughout the past two years but, as we return to relatively normal life, it’s great to see brands like Edinburgh Zoo use video, and particularly interactive video, as an ongoing addition…
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