Google launches ads on YouTube Shorts – The Hindu BusinessLine

Social MediaUpdates Performance Max campaigns, a tool for meeting customers where they are on Google channelsGoogle has announced new updates across ads and commerce at the India edition of its Google Marketing Live event.This includes ads on YouTube Shorts, updates to Performance Max campaigns to drive conversions, and new Machine Learning-based insights reports.Ads on Shorts It is expanding video action campaigns and App campaigns to YouTube Shorts. In a blog post, it said YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago.“Later this year, marketers will be able to connect product feed to campaigns and make video ads on YouTube Shorts more shoppable,” it said.The tech giant has been experimenting with ads in YouTube Shorts since last year. It is now gradually rolling that out to advertisers globally. “This is an exciting milestone for advertisers, and a key step towards developing a long-term YouTube Shorts monetisation solution for creators,” it said.Other updates Google has also announced updates for Performance Max campaigns, a tool for meeting customers where they are on Google channels. It is adding more tools for experimentation, to see how Performance Max drives incremental conversions.It has also added expanded campaign management support in…
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