It’s no secret that Facebook, with Mark Zuckerberg steering the ship, has long been attuned to rival products capable of diminishing its social networking dominance. Put simply, if people are chatting or sharing media content, Facebook desperately wants it to happen under its own umbrella. This all-encompassing strategy became evident when the company purchased Instagram for $1 billion in 2012. Though the purchase at the time was widely mocked, it quickly became apparent that it was an unabashedly brilliant move on Facebook’s part. Just a few years later, Facebook doled out a whopping $16 billion for the messaging service WhatsApp. The impetus for both acquisitions was simple: people were increasingly spending time on other social networking applications. Naturally, Mark Zuckerberg viewed this as a threat. Facebook’s most dangerous rival yet These days, Facebook faces a new and arguably more potent rival: TikTok. The popular video service, currently the most visited website in the world, is a haven for influencers, celebrities, brands, and of course, everyday individuals across the world. With people spending more time sharing and consuming videos on TikTok, Facebook is worried about people spending less time on its apps. Just as concerning, from Facebook’s perspective, is that users…
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