The social media landscape is constantly changing, and LinkedIn is no exception. To keep up with the latest trends and changes in LinkedIn, you need the right tools. Here are our picks for the most popular tools and apps to manage LinkedIn profiles and company pages in 2022. Why LinkedIn? LinkedIn is currently the most important social media platform to invest in because it is a great way to connect with other professionals. While Facebook might still lead in many aspects of B2C, there are also some interesting aspects in which LinkedIn is the platform of choice for digital marketers in B2B. You can find new jobs, connect with potential customers, and – be social – finally. Since just a few days, users can even react with a “funny” emote to posts. Things are going well, and I also consider it one of the most important platforms to invest in right now. Since Microsoft acquired LinkedIn, they turned it into a social network for professionals that is actually used for more than just creating your virtual CV. Annual revenue of LinkedIn from 2017 to 2020, in million U.S. dollars (Image: Statista)As a social media platform with a focus on professional…
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