Snapchat partners with Google, Will Smith to pay 25 Black content creators $120000 a year

Social media company Snapchat is partnering with Google Pixel, Will and Jada Pinkett Smiths’ Westbrook Media, and others for its effort aimed at supporting Black content creators.  According to The Atlanta Journal-Constitution, the campaign — called the 523 program, referring to Snapchat’s original office’s address: 523 Ocean Front Walk in Venice Beach, California — will give 25 Black content creators support and other resources to help them get the recognition they deserve. Will Smith attends Paramount Pictures’ premiere of “Gemini Man” in October 2019 in Hollywood, California. (Photo: Kevin Winter/Getty Images) “Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more,” Snapchat officials said in a statement. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.” To qualify for the program, candidates must identify as Black and be an emerging talent who is over the age of 18. The 25 content creators chosen will receive $10,000 a month as a stipend for a year, a new Google Pixel, plus things like mentoring, partner education from…
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