Franca Comparetto, co-founder of Cigar Sense Inc. and tobacco veteran Claudio Sgroi, Master Blender and founder of CST Consulting, announced a collaboration to provide a unique service that will assist manufacturers in optimizing their resources for the launch of new successful or better performing blends. The innovative service consists of a powerful synergy between Cigar Sense’s ability to analyze how consumers will appreciate a given cigar in a specific geographic region, which has helped cigar companies confidently fast-track successful go-to-market strategies, and Claudio Sgroi’s enormous knowledge in tobacco and blending, which has been vital for the production of numerous memorable blends (e.g. Tierra Volcan, Liga Maestro, Casa Favilli, Cosecha “Vintage” Line and Cinque Terre among others), and will provide the technical support related to tobacco. “I am very excited by our partnership with Claudio, as his tremendous field knowledge in tobacco and blending complements our rigorous analytical method extremely well. We can’t wait to transfer the benefits of these combined skill sets to cigar companies, especially as today more consumers are increasingly selective in their buying decisions”, said Franca Comparetto. “Franca built something truly unique that can be integrated in the blending room of every cigar factory. I was shocked…
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