As part of our work to help creators make a living on Instagram, we began testing Subscriptions earlier this year as a way for you to establish a closer connection with your community while earning predictable, monthly income. We’ve expanded access to Subscriptions across the US and heard the feedback that more ways to share content and foster community would provide even more value to your subscribers, while increasing your earning potential. Today we’re rolling out new ways to connect with your subscribers, including subscriber chats, new ways to share permanent, exclusive content and an exclusive tab on your profile. Introducing Subscriber Chats The value of subscription offerings across the industry has largely been content-based, but we want to give you a unique way to build community with your subscribers, which we believe can also expand your earning potential. You can now create subscriber chats of up to 30 people to connect with subscribers in the moment and discuss things you’re passionate about, share your best life hacks or simply bring your subscribers together. Subscriber chats, powered by Messenger, can be created directly from your inbox or story and end automatically after 24 hours, so you can maintain balance and…
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