Instagram introduces paywall for creators to monetize content through subscriptions

Instagram has started rolling out exclusive features for creators. Now, creators will be able to post exclusive content and Reels, only for subscribers These new features are aimed to assist creators in earning a stable income. Earlier this year Instagram started testing ‘Subscriptions’ for creators. Now a tweet by Adam Mosseri, the head of Instagram revealed that creators using Instagram Subscriptions will be able to lock reels and posts behind a paywall for subscribers. Besides this, creators can also directly chat with subscribers. This is a part of Instagram’s efforts to help creators earn a stable income, said Adam Mosseri, Head of Instagram. Subscriptions Update Subscriptions are a great way for creators to have a predictable income & for fans to get… https://t.co/PfFhIMlICo— Adam Mosseri (@mosseri) 1657805392000Instagram began testing this feature in January with ten US creators including, actor-influencer Alan Chikin Chow, basketball player Sedona Prince, model Kelsey Cook and Olympic gymnast Jordan Chiles. Since then, thousands of creators have gained access to Instagram Subscriptions feature. Here are new features of Instagram’s ‘Subscriptions’ Subscribers Chats The new chatting feature will allow creators to start a chat with up to thirty people at a time. With this creators will be able…
Read More