TLM launches 'Meet the LinkedIn Member' – Bizcommunity

Did you know: LinkedIn has more than 9 million South African members, of which 51% are based in Gauteng, and LinkedIn’s South African members have 58% more Porsches in the home than the average South African internet user.In the past three to six months more than half have purchased a vacation and one in five has bought a car; a quarter invest in stocks and shares, and 41% actively support or advocate for a particular cause.“The data we see confirms our assumptions that SA’s LinkedIn members are affluent, have income to spend on more expensive goods, which demonstrates that the platform should be included in consumer media plans – not only B2B schedules,” says Marius Greeff, founder of Turn Left Media (TLM), LinkedIn Marketing Solutions’ exclusive partner in Sub-Saharan Africa.TLM recognised that brands need a resource to help them better understand the South African LinkedIn member. With access to GWI, an audience-targeting company providing consumer insights, TLM has created the first “Meet the South African LinkedIn Member”, a playbook to help marketers understand the local audience. The guide is designed for marketers who want to get to know the local LinkedIn member better and tap into this economically active audience.GWI’s…
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