'Scam Se Bacho': WhatsApp launches digital-payments safety campaign – Business Today

Meta-owned messaging platform WhatsApp on Tuesday launched a campaign titled ‘Scam Se Bacho’ in a bid to create awareness and educate users about the safety measures to be taken while making digital payments. This campaign which is accompanied by a music video signifies the company’s emphasis on ensuring the safety of users in India’s digital payments space. “The ‘Scam Se Bacho’ music video is a parody rendition of the popular evergreen song, ‘Dekh Ke Chalo’, and delivers the socially relevant message of user safety in a fun and breezy tone. The new lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments,” WhatsApp said in a statement. The video is conceptualized by ad agency BBDO India and is directed by Shimit Amin, the ace director-editor behind stellar films like Shah Rukh Khan-starrer ‘Chak De! India’ and Ranbir Kapoor-starrer ‘Rocket Singh: Salesman of the Year’. The music video depicts various scenarios where people almost fall prey to scams or frauds, be it via a fake phone call asking for one’s UPI PIN or a fake poster promising monetary rewards and are stopped by others around…
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