Kylie Jenner and Kim Kardashian attack Instagram video pivot; company shrugs

Reality TV celebrities Kylie Jenner and Kim Kardashian have lashed out at the Instagram video pivot, saying that the app should remain focused on photos. They call on Instagram to “stop trying to be TikTok.” Instagram head Adam Mosseri responded with – what else? – a video in which he effectively shrugged, and said the transition is happening whether or not the company encourages it … Business Insider reported on the row. Kylie Jenner and Kim Kardashian, who have a combined 686 million followers on Instagram, told Instagram to “stop trying to be TikTok” in story updates on Monday […] The message the two both shared said: “Make Instagram Instagram again (stop trying to be TikTok. I just want to see cute photos of my friends). Sincerely, everyone.” The models and influencer-businesswomen, who are half-sisters, are powerful voices on social media. Jenner has 360 million followers on Instagram, while Kardashian has 326 million. It’s a message you’d expect Instagram to take seriously – in part because the views of pop culture figures can have real-world impacts. When Jenner said back in 2018 that she had stopped using Snapchat, the company saw $1.3B wiped from its market value. Jenner was giving…
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