Why Amazon Is Suing the Admins of 10,000 Facebook Groups – MakeUseOf

Amazon shoppers rely on reviews of a product by previous customers to help guide their buying choices. Crafty sellers have found a way to exploit this by using Facebook groups to mobilize fake positive product reviews. Amazon doesn’t like this one bit and have taken legal steps to stop it. Here are the details… Amazon Sues Facebook Group Admins Amazon has sued the administrators of more than 10,000 Facebook groups for allegedly using their groups to mobilize people to write fake or misleading product reviews in exchange for cash or free products. According to an Amazon press release: These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the US, the UK, Germany, France, Italy, Spain, and Japan. According to the company, the fake reviews affect hundreds of products across the site. One of the groups targeted by the lawsuit filed in Seattle’s King County Superior Court is the Amazon Product Review group, which had more than 43,000 members before Meta deleted it in early 2022. Why Amazon Filed the Case Although Amazon has deployed 12,000 employees and an AI-driven algorithm to detect fraudsters on its site, it doesn’t find them…
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