How critical is LinkedIn to your strategic success? | HRD New Zealand

Specialisation Employee engagement 70% of B2B marketers make decisions on LinkedIn and the impact of key employees not using the platform can result in loss of business visibility, market awareness and sales enquiries With 830 million worldwide users, LinkedIn is quickly becoming a serious resource for selling and networking. Sue Parker, a leading career, recruitment, and LinkedIn strategist told HRD that “social selling” and “online networking” are now a key part of business development. Parker believes that organisations need to include LinkedIn usage and expectations into job descriptions and terms of employment as the platform is now a critical tool for a wide range of sectors. She said 70% of B2B marketers make decisions on LinkedIn and the impact of key employees not using the platform can result in loss of business visibility, market awareness and sales enquiries. “We’re talking commercial visibility, influence, impact, connectivity, networking, if you’re not on LinkedIn, you’re losing credibility. Particularly over the last 5 years, LinkedIn has become a critical need for many roles because it’s a go to resource for B2B marketing for sales, PR and networking,” said Parker. 12.7 million (47%) of Australian’s and 2.4 million (48%) Kiwi’s use the workplace networking platform…
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