Clubhouse is breaking up to stay relevant – The Verge

Hello again everyone — it’s been a while! Ariel’s on vacation for the next week-plus, which means I get to tap in again and do my best impression of your usual host. Today, I chat about Clubhouse’s big revamp, Panera adding a branded sound, and PRX Productions boosting its output through a new partnership. Clubhouse splits up On Monday, I opened up Clubhouse to see if I could find any rooms worth tuning into. Right up top, the app suggested a room called “Tech News around the World,” which seemed relevant enough to me, a technology reporter. But after that, things broke down right away. “Quick tip for getting more SAVES on your Pinterest pins!” didn’t seem to be playing well with anyone. (It had only 17 listeners.) “HAPPY BIRTHDAY TO MY FAVORITE NEPHEW RAYMO,” was surprisingly vibrant when I popped in but seemed to be poorly targeted to me, a person who does not know Raymo. Clubhouse, it almost goes without saying, has experienced a major drop-off in interest since its heights during the coronavirus-induced lockdowns of 2020 and 2021. Downloads of the app have fallen 86 percent this year, the analytics firm Sensor Tower tells Hot Pod. The…
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