Marin Software (NASDAQ:MRIN) Stock Soars on News of Alliance with Snapchat – TipRanks

Social media platform Snapchat’s (owned by Snap Inc. (NYSE:SNAP)), marketing API (Application Programming Interface) is being integrated with Marin Software’s (NASDAQ:MRIN) flagship MarinOne platform to help advertisers run effective marketing campaigns. Marin stock skyrocketed in Monday’s after-market trading and was surging in Tuesday’s pre-market trading session in reaction to the news. Marin Software is a digital marketing software services provider for advertisers. MRIN stock was up 22.3% in Tuesday’s pre-market trading as of writing. Partnership to Provide Advertisers with Useful Insights With Snapchat’s Marketing API, MarinOne platform users can improve the performance of their Snapchat campaigns through machine learning and automation. Notably, the MarinOne platform brings together AI bidding, budget pacing, forecasting, performance insights, and recommendations to help advertisers make their Snapchat marketing attractive and efficient. Additionally, advertisers can market their products to Snapchat’s 347 million daily active users. Snapchat’s Website Traffic is on an Upswing Snapchat’s popularity continues to soar even amid heightened competition from other social media platforms. This can be gauged from the company’s rising website traffic, as users continue to flock its platform. TipRanks’ Website Traffic Tool, which uses data from SEMrush Holdings (SEMR), the world’s biggest website usage monitoring service, offers insights into Snapchat’s performance…
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