YouTube Expands Access to Audience Behavior Insights, Adds New Creative Tools for …

Good news for YouTube creators, with the platform throwing smaller channels a bone, by expanding access to its ‘Other Videos Your Audience Watched’ data. As it sounds, ‘Other Videos Your Audience Watched’, which YouTube first launched in 2020, provides insight into the viewing habits of your audience, by showing you a listing of the videos that they watched in addition to your content over the previous seven-day period. That could help to identify key trends, and hone your strategy around rising interests. Up till now, the feature has only been available to channels that met certain traffic thresholds, but now, YouTube is lowering those parameters to give more creators access to the data. As explained by YouTube: “We’ve talked to creators and we’ve heard that it can be frustrating when some YouTube analytics features are unavailable due to insufficient data, and we’re happy to announce that we’re bringing the ‘Other videos your audience watched’ feature to more creators who may not have hit previous data thresholds.” It’s a handy measure of broader trends, which could better inform your strategy. In addition to this, YouTube’s also looking to bring filtering by content type – Shorts, VOD or Live – to this feature…
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