MotoGP™ launches Augmented Reality Lens on Snapchat

The first MotoGP™ Augmented Reality Lens allows fans to put themselves in the helmet of a professional racer MotoGP™, the world’s first motorsport Championship, is launching a new AR lens on Snapchat to give fans a new, immersive way to engage with the sport they love, while the 2022 Championship is in full swing. This new activation gives them a chance to show their creative flair, designing their own helmet. This new AR lens is called MotoGP™ Lens, allowing fans to see how they’d look as a MotoGP™ rider by designing their own helmet in Augmented Reality. Helmets are a crucial part of a rider’s equipment – often the most personal – and every racer has to design theirs at some point in their career. With the new MotoGP Lens on Snapchat, fans across the globe can now design their own helmet, just like the pros. From choosing their favorite colours to picking the hottest designs, adding fun stickers and more, fans can get creative to see how they would look as racers in the world’s fastest motorcycle racing Championship – and then share their creations with their community. The AR Lens can be found on @motogp’s Snap Star account…
Read More