Meta And Jio Platforms Launch Jiomart On Whatsapp — An End-To-End Shopping Experience

Buy / Sell Reliance share Jio Platforms announced on Monday the launch of the first-ever end-to-end shopping experience on WhatsApp in collaboration with Meta Platforms. This will enable users to shop from JioMart right within their WhatsApp chat.Calling it a “global first”, Reliance said in a statement that JioMart on WhatsApp will allow users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to cart, and make the payment to complete the purchase — all without leaving the WhatsApp chat.Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses…
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