How To Turn Your Facebook Friends Into Instagram Followers – Inman

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. September is Marketing and Branding Month at Inman. Tips for better branding and in-depth features on how to take advantage of marketing tools provided by Zillow, Redfin and other platforms are all in the works in addition to insights from experts. You’ll find it all at Inman, as well as our two-day virtual, flagship event, Your Playbook for the Fall Market, in October. Facebook and Instagram are not created equal. Therefore, worrying about someone who is friends with you on Facebook seeing the same content you post on Instagram should not be an issue. Many agents fear that a Facebook friend might be annoyed if they see the same piece of content they post on Instagram, but their focus should be more on ensuring that the messaging they share on both platforms sings the same tune to the viewer. Perhaps the best compliment is someone telling you, “I see you everywhere!” And the agents who do it the best are the ones who are excited when someone says that. So how…
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