Advertising closed for Roy Scheider's final film by order of Facebook – The Daily Jaws

Roy Scheider’s final film, Beautiful Blue Eyes, – a title which the late Jaws actor suggested to the producers – has been banned from being promoted on Facebook. It’s nothing to do with the quality of the film, which is currently being screened in over 400 Regal Cinemas across the US, but – according to the social media giant – it’s because the title breaches Facebook’s policy against content that ‘includes direct or indirect assertions or implications about a person’s race.’ Clearly the filmmakers would have rather let Polly do the algorithms rather than those at Facebook HQ as the title of the thriller relates to the eye colour of a child who died at the hands of the Nazis and is related to a key scene in the Roy Scheider’s film swansong. The film is set in Germany with flashbacks to Nazi-occupied Poland. It follows the story of Joseph (Scheider), a retired NYPD cop who visits his estranged son Ronnie and is convinced that his neighbour is the SS Commander, who slaughtered his entire family in 1941. Scheider’s character convinces his son to help him kidnap the neighbour. The twice=Oscar nominated actor passed away before the film was finished, but…
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