Gravity Haus adds Aspen, Steamboat to 4,000-member social club – The Colorado Sun

This story first appeared in The Outsider, the premium outdoor newsletter by Jason Blevins.In it, he covers the industry from the inside out, plus the fun side of being outdoors in our beautiful state. ASPEN — When Jim Deters launched his “Rocky Mountain country club” three years ago, he had one big question: Would people pay up to $200 a month to join a first-of-its-kind social club that delivered discounts on hotel rooms and dining and access to top-notch gear, working space and fancy fitness facilities?  Today his Gravity Haus has 4,000 members, 300 employees and six properties. “This was almost dream-like execution,” says Deters, rambling through wood-paneled office space where he’s planning bars and lounges overlooking Aspen Mountain in a building that will include Gravity Haus’ signature coffee shop, restaurants, coworking space and fitness facility. “The pandemic accelerated a trend we were on by a decade. We were at the right place at the right time to catch this incredible wave.” Deters is ready to unveil his latest addition to the Gravity Haus empire he assembled in the rowdiest three years in the Colorado high country since the late 1800s silver boom. In an explosive span that saw real…
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