The Pitch: Advertising and marketing news for 10.11.22 – Richmond BizSense

Jonathan Spiers October 11, 2022 0 Welcome to Virginia from Virginia Tourism on Vimeo. Poolhouse produced a tourism video for Virginia Tourism Corp. Called “Welcome to Virginia,” the 60-second video features Gov. Glenn Youngkin, who worked with Poolhouse on political ads in his election campaign. Poolhouse was paid $268,600 from the state agency for the work, the Times-Dispatch reported. Padilla was hired by Richmond Region Tourism to create an integrated marketing campaign. The campaign will be funded with American Rescue Plan Act funds provided to RRT’s jurisdictions to drive tourism recovery. Padilla was selected through a competitive search. Padilla was hired by Moleaer to develop a digital marketing program. Work for the California-based agricultural tech company will include a paid media and social program to build brand awareness and drive demand for the company’s water-based nanobubble technology. Much of the work will be led by the agency’s digital and channels teams that are based in Richmond. Red Orange Studio created logos for Threads Uniform Agency and Weller Insurance. Red Orange Studio completed a rebrand of Ukrop’s Threads, which is now Threads Uniform Agency. The rebrand includes a new logo, website and other collateral. The agency also completed brand strategy work for…
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