WhatsApp Launches New Campaigns to Highlight the Dangers of Unencrypted Messaging

With Meta’s full messaging encryption program still moving ahead, WhatsApp has launched a new push to highlight the dangers of unencrypted messaging, as it seeks to win more support for its controversial plan, and more users to the app. 5.5 billion unencrypted SMS are sent every day. With WhatsApp, your messages won’t be one of them. Step-up to a new era of personal privacy with automatic end-to-end encryption. ???? Message Privately. No pigeons. WhatsApp ???? pic.twitter.com/YLKIMrkj7y— WhatsApp (@WhatsApp) October 17, 2022 As you can see in this new video from WhatsApp, Meta’s looking to further highlight the dangers of unsecured messaging services, like SMS, as it moves to the next stage with the project. WhatsApp has also launched a massive new activation in London to underline the same. As the company works to merge all of its messaging services – Messenger, WhatsApp and Instagram Direct – into one, interconnected platform, Meta also needs to make them all encrypted by default, which it argues is more in-line with broader consumer demand for increased data privacy, and control over who’s able to access your communications at any stage. But various government and industry groups have opposed the plan, with the UK Government…
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