eBay's World of Passions – Marketing Communication News

In the latest chapter in the creative platform ‘Inspired by an eBay Story’, ‘World of Passions’ transports us into the world of eBay customers’ passions. A world that unites the eBay community, where millions of people share millions of interests including football – to which the brand is already very close, with a number of prestigious partnerships. eBAY – Football Passion (Agency Cut) ENG from DUDE on Vimeo. The 30” TVC running on Italian national channels is set in a typical Italian Sports Bar, the hub of the community where passionate football fans come together to watch the game. It is during this game that the faithful but old TV gives up the ghost and stops working, leaving the sports bar fans distraught. Because eBay is home to millions of sellers around the world, including Anna and Chiara, who in addition to having an eBay store, have a huge passion for cinema, our protagonists were able to find the perfect solution – a video projector, ideal to enjoy the games to the fullest. The girls generously share a list of unmissable classic movies. Fast forward to the future and the video projector is installed in the bar and, now, it…
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