If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission. If you don’t reside in a bustling Metropolitan city, you may be less in the loop on Prose’s customized hair care offerings (the brand’s subway advertisements are hard to miss.) But here’s why you should hear more: The company’s “naturally high-performing formulas” stem from an in-house lab in Paris, where non-toxic products that target individual needs were born (though you’ll find these concoctions are bottled in Brooklyn). Basically, Prose recognizes that one formula does not fit all, and that everyone’s specific issues can’t be treated the same—thus, the brand’s incredibly personalized customizations are no joke. No matter your climate, lifestyle, hair type or hair goals, a simple online consultation will bring you closer to your perfect hair care regimen. Through a series of questions, the quiz will evaluate just what remedy your concerns need, and provide the perfect customized formulations for your everyday life. While the line is still quite minimal (you’ll find typical options like shampoo, conditioner and hair oil), the ability to create your own mask with the Custom Pre-Shampoo Scalp Mask is wholly intriguing. Prose Pre-Shampoo…
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