Or, to put it the other way round, Meta has a Facebook problem. Either way, as Elon Musk takes control of Twitter, Mark Zuckerberg, the previous Emperor of Social Media, is looking distinctly unclothed. Elon Musk, the world’s Shitposter in Chief, sealed his deal to buy Twitter just as we were finishing this article off, so we’re just going to have to deal with that another time. Besides, it’s too early to really say how it’s all going to play out. Musk seemingly thinks that Twitter needs less content regulation and moderation, but that is increasingly a minority position that may have something to do with him being a rich, white, cis male. For everyone else, Twitter is already far too often the “free-for-all hellscape” that he says he wants to prevent it becoming. His ambitions reportedly seem to be along the lines of creating a global version of China’s WeChat, which started off as a simple messaging app, but has since expanded to become a multi-functional platform that dominates the screen time of many people’s daily lives. If that’s his aim, then the recent travails of social media giant Facebook are possibly instructive. That is pretty much the position…
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