A dummy's guide to Snapchat

A closer look into the world of Indian Snapchat through an advertiser’s lensSnapchat has made a decent name for itself as a video-sharing social media platform in its 11 years of existence. The US-based company recently reinvigorated its approach in the Indian market by appointing Ajit Mohan, a Meta veteran. Mohan will be leading Snapchat’s business in the Asia Pacific region, which is its biggest market globally.Snapchat distinguishes itself from other apps by being one of the first social media platforms to rely on, and promote, chatting through images and videos. Its popularity across the globe has grown slowly. India leads in terms of numbers, with over 144 million active monthly users. The US has about 108 million active monthly users.As per Snapchat’s website, the brand identifies itself as a tech company, not a social media company. “We believe the camera presents the greatest opportunity to improve the way people live and communicate,” reads the company’s vision statement.What makes Snapchat a ‘GenZ’ app?Snapchat was co-founded by Reggie Brown, Bobby Murphy and Evan Spiegel. The company provides various filters, effects, texts, etc., for users to create ‘Snaps’, which they can then share with people in their network or directly with their friends
Read More