Apple Is A Favorite For NFL Sunday Ticket, But Could YouTube TV Snag The Victory In … – Forbes

DIRECTV has been the exclusive home to “NFL Sunday Ticket” since the ’90s. Talks between the NFL and … [+] other media rights partners have stalled. Copyright 2020 The Associated Press. All rights reserved. Talks for the NFL Sunday Ticket sports rights package will likely extend into early next year, The New York Times reports. Although analysts initially predicted Apple would land the rights, Google has stepped up its efforts in recent months as discussions have dragged on. A key player in the NFL-Google negotiations is YouTube’s chief business officer, Robert Kyncl, who will see a possible deal through before his move to Warner Music Group. As for Amazon, it is also reportedly bidding for Sunday Ticket, but is considered a longshot after shelling out $1 billion per year for the rights to Thursday Night Football, with ratings falling short of preseason projections. Earlier this year, NFL Commissioner Roger Goodell confirmed to CNBC that Sunday Ticket would be moving to a streaming service after a 30-year deal with satellite TV provider DIRECTV. Sunday Ticket’s eventual media partner may have more skin in the game than DIRECTV. The NFL is reportedly bundling equity in other media assets, including NFL Network and
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