YouTube creators drop their sponsorship with Established Titles after company accused of …

A handful of YouTubers are distancing themselves from Established Titles, a company that sells souvenir plots of land in Scotland, after a popular creator made a viral video calling the company a “complete scam.” In his video, which has amassed 2.5 million views since it was posted last week, YouTuber Scott Shafer accused Established Titles of selling “fake land titles,” bestowing “fake titles” (such as “lord” and “lady”) and misrepresenting its reforestation efforts. He also called out creators who have promoted the company.“I know a lot of people have been saying, you know, ‘Everyone should know this is just a gag gift,’” Shafer, who is known for making videos exposing alleged scams, told NBC News. “But I did some research online and there were a lot of people who clearly believed they had legitimately bought land in Scotland through this.”I did some research online and there were a lot of people who clearly believed they had legitimately bought land in Scotland through this. — YouTuber Scott ShaferEstablished Titles states on its website that it sells individual “Lordship,” “Ladyship” and couples title packs for plots of land that measure between 1 square foot and 20 square feet. In a disclaimer on its
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