There's A New Snapchat AR Lens For Avatar: The Way of Water – Women Love Tech

We’re all waiting for the release of the movie – Avatar: The Way of Water – next week and in anticipation, Snapchat and Disney have teamed up to create an augmented reality Lens that turns any Snapchatter into a Na’vi pretty much straight away. How cool is that? Each Snapchatter will get a personalised experience with the Lens. This is because the Lens uses machine learning – specifically generative adversarial neural networks, advanced computer vision technology and 3D-graphics – to transform in real-time a person’s mouth, eyes, head shape, hair and skin. The skin comes complete with blue-striped texture – as if they came straight from Pandora. The Lens moves with users as they move, and operates all the frames locally on the device. The new Lens is available now and will be featured as a First Lens Snapchat execution on the 15th January 2022, ahead of the premiere of the movie next week. Entertainment x AR Entertainment has always been a big motivation for new AR technology on Snapchat. Theatrical campaigns which used an AR Lens in 2021 saw an average of 32% incremental reach. These AR experiences invite Snapchatters to learn about film characters, explore new worlds, and
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