Snapchat looks back at the top augmented reality campaigns of 2022 – Mediaweek

Snapchat has brought augmented reality-powered fun to more than 7 million Australians this year Snapchat has celebrated the creativity and innovation of Australian marketers, agencies and advertisers in 2022, with a look back at some of the best-augmented reality (AR) campaigns to land on the platform this year.Throughout 2022, Snapchat partnered with local brands, government organisations and global giants to bring augmented reality-powered fun, utility and education to its community of more than 7 million Australians.Through ground-breaking campaigns which inspired, entertained and drove the community to take action, this year Aussie ad land flexed its AR muscle and leaned into technology that is being used by the 250 million Snapchatters around the world, who engage with augmented reality more than 6 billion times every day. Matt Coote, Snapchat’s head of enterprise ANZ, said: “From creating a solar-eclipse with AR, to turning the Harbour Bridge into a fantasy world,  and even enrolling to vote, Gen Z and Millennial Snapchatters across the country connected deeply with brands and campaigns which embraced the power of augmented reality to help our community learn something new, express themselves, have fun and share in the moment with friends and family.”Haran Ramachandran, Snapchat’s ANZ head of creative services
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