From Twitter Buyout To Data Privacy Law: Social Media Undergoes Reset In 2022

Bite-sized, snackable, and super-personalised content, flourished. (File)New Delhi: Many spend a good part of their day on social media but what has become an integral part of one’s lives went through future-altering twists and turns through the year.The world’s town square Twitter was taken over by ‘free-speech absolutist’ Elon Musk, amended rules for digital platforms set the stage for grievance appellate panels and more accountability, work started on new norms for data protection, and employees got fired from what were once touted as dream jobs.Meta said it will cut 13 per cent of its global workforce, more than 11,000 employees, marking one of the biggest tech layoffs of the year as fabled companies wobbled under slowdown headwinds, soaring costs and a sluggish advertising market.While Elon Musk continued to experiment with paid verifications, takedowns, lifting life bans and Twitter polls, social media users, in general, changed the way they posted online. Posting blurry photos on Instagram became a fad, and Gen Z happily traded picture perfection for unfiltered photo dumps.New apps such as BeReal appealed to those tired of unrealistic standards of Instagram clicks.”The world regained normalcy in 2022 but social media continued to remain a major source of entertainment for the
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